Group Hub » David Milligan-Croft

Parkinson’s interactive fundraiser

David Milligan-Croft — Tue, 08 Sep 2009 12:26:00 +0000

Interesting piece of interactive ambient for Parkinson’s Disease. What I find interesting is that I can imagine people having a go, ergo donating $1, even if they aren’t the slightest bit interested in Parkinson’s Disease.

The slowness, rigidness and shaking limbs often associated with Parkinson’s Disease can make simple, everyday tasks virtually impossible. For non-sufferers it’s difficult to comprehend an existence where opening a carton of milk or using a telephone is an impossible task. DDB/Rapp, Melbourne helped people experience this complete lack of physical control for themselves by filling arcade style skill-testers with everyday objects. The agency then placed them around Melbourne, collecting $1 coins to fund help Parkinson’s Victoria’s research at the same time. In the first 12 hours over $5000 was collected.

Pringles

David Milligan-Croft — Fri, 31 Jul 2009 11:45:52 +0000

One of our new account execs found this interactive Pringles ad which picked up a Gold Cyber Lion at Cannes this year. I challenge anyone to stop clicking before the end. Just paste the link below into your browser…

http://awardshome.com/cannes2009/pringles/can-hands.html

Eco Business card

David Milligan-Croft — Fri, 10 Jul 2009 08:18:41 +0000

I really like this idea for an Eco consultant’s business card. But bordering on being OCD I’m not sure I’d put in my wallet as it wouldn’t line up with the other business cards I have in there! (Anal or what.) Also, is manufacturing a rubber stamp more ecological than printing a business card? That said, if I was on a jury, I’d give it a gong for originality.

IAMS AMBIENT DOG FRISBEE

David Milligan-Croft — Thu, 09 Jul 2009 08:07:41 +0000

Lovely smile in the mind. Imagine it would generate talkability amongst dog owners in the park.